Sonoma County Winegrape Commission and Sonoma County Vintners are once again working with Full Circle Wine Solutions, Inc. to create a unique trade program for key influential buyers and sommeliers to learn more about the Sonoma County wine region and become strong advocates for Sonoma County in the marketplace. Each year, two markets are selected for the "SONOMA IN THE CITY" program. In 2012, SONOMA IN THE CITY will be in Chicago on March 27, 2012 and Los Angeles on April 24, 2012.

PROGRAM SUMMARY

Tuesday, April 24, 2012.

The London West Hollywood - 1020 N San Vicente Blvd,  West Hollywood, CA 90069-3802

10 AM - 12 PM:  VIP Trade Only - Pinot Noir Trade Seminar (40-50 guests)
12 PM - 1:30PM: VIP Trade Only - AVA Showcase Trade Lunch Seminar (40-50 guests)
1:30 PM - 4:30 PM: GENERAL Trade Admission - Walkabout Grand Tasting (200 guests)
6:30 PM - 9:30 PM: CONSUMER Admission - Walkabout Grand Tasting (200-250 guests)

This registration form and participation fee of $175 is for the Grand Tasting events for Trade and Consumers. The wine selections for the Pinot Noir and Lunch seminars have been selected by Full Circle Wine Solutions, Inc. A WINEMAKER, OWNER, OR WINERY PRINCIPAL MUST BE PRESENT FOR THE TRADE SESSION FROM 1:30 – 4:30 PM. Alternate winery staff can pour during consumer portion from 6:30 PM - 9:30 PM.

Saturday, April 21, Wednesday, April 25, and Thursday, April 26, 2012. 

Evening Consumer Events start between 5-6 PM (please feel free to schedule your own market account visits/press visits during the day if you are staying on for these auxiliary events).

We are planning auxiliary events to augment Sonoma County's presence in Los Angeles that week. There are additional consumer auxiliary events currently being planned: The Jonathan Club downtown (10 wineries) for 300-500 consumers, the Jonathan Club Santa Monica (30 wineries) for 300-500 consumers,  as well as an in-store tasting and demonstration at Williams Sonoma (5 wineries), and 2 VISA Signature winemaker dinners (2 wineries each). If you are interested in being considered for these events, please check the appropriate boxes on the registration form. 

WINE CONSOLIDATION

Wines are being consolidated, except for barrel samples for the Pinot Noir Seminar which will be hand-carried by participating winemakers. 8 bottles of each wine being presented at the Tuesday events will be required. Participating wineries will need to send the wine to SCV offices in late February for wine shipment consolidation. More details will be comminucated once final list of wineries has been confirmed.

HOTEL RESERVATIONS 

Rooms available on a first come basis!

We have secured a limited number of rooms at The London West Hollywood: 1020 N San Vicente Blvd., West Hollywood, CA 90069 on April 24 and 25. Negotiated room rates are $319/night for a London Suite, includes complimentary Guest Breakfast Table at Boxwood Café and complimentary Wi-Fi.

Wineries may call The London West Hollywood Reservation Department at 800-543-9813 and request the “Sonoma County Vintners, Sonoma in the City” Guestroom Block to ensure they receive the discounted rate.  Reservations may be received until Monday, March 26, 2012 at 5 PM to receive the discounted rate or until the group block is filled, whichever comes first.